Seminar Series: Homo Sapiens, I hear you

Conceptualized in collaboration with Dr. Nelly Ben Hayoun, a celebrated and award-winning creative director of experiences, Homo Sapiens, I Hear You offers a yearlong series of unique seminars that will question, debate and modernize Abraham Maslow’s “Hierarchy of Needs.”

Participants will experience thought-provoking conversations, immersive lectures, collaborative workshops and unique sensory experiences guided by experts in conventional and unconventional fields and industries. Along the way, we will unravel new perspectives on what motivates us and explore whether the modern practice of design addresses our essential needs - from the most basic functions (eating, sleeping, etc.) to the more fulfilling (self-improvement, practicing sports).

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Scroll through each month to register. Limited Capacity.

Fire In My Eyes: On catastrophe, electricity and disaster management.

BOO! On fear, violence and safety.

Talk to Me. I am Your Friend: On animals, friendship and speech.

What is This? On curiosity, extinct species and doors.

Let Me Be the King: On bureaucracy, the office and labour.

Where is this? On toxic tourism, leisure and forests.

My Hero! On peers, superpowers and cyborgs.

Pray for Me: On religion, beliefs and other fictions.

Homo Sapiens, I Hear You: On shamanism, spirits and magic.


A/D/O has partnered with radio producer, Elle Clay as well as the editorial and writing team at Cabinet Magazine to produce supplementary content surrounding our research seminars.

Dr. Nelly Ben Hayoun.

Dr. Nelly Ben Hayoun is a designer of extreme experiences that aims to bring the sublime to life. Dubbed the “Willy Wonka of Design,” Dr. Nelly Ben Hayoun is an award-winning French designer and filmmaker who creates multi-dimensional experiential projects at the intersection of science, theatre, politics and Design. Her laboratory, NBH Studios, is on a mission to bring chaos to the world; she is the founder and director of the International Space Orchestra the world’s first orchestra of NASA space scientists and astronauts; and most recently she founded the University of the Underground, a subversive tuition-free educative and cultural program that is on course to modify the status quo in public institutions and academia.

Nelly Ben Headshot