Designing Technology in the Age of AI.

Yves Béhar on 10 Principles for a New Era of Design.

How does one design with time? At Utopia vs. Dystopia, A/D/O’s inaugural design festival, Yves Béhar of fuseproject introduced a new set of principles to guide designers through the unknown territory of artificial intelligence, robots and smart environments. Béhar, who is also Chief Creative Officer of Jawbone and co-founder of August, a next generation home entry system, has a practice focused on pioneering technology and industrial design.


Since founding fuseproject in 1999, Béhar has been working with technologists to create the next generation of smart consumer products. Distilling almost two decades of experience, Béhar describes how AI and robots are ushering in a new era for design. Beyond the two dimensions of graphic design or the three dimensions of traditional industrial design, designers must now consider the fourth dimension of time. “Objects now will adapt to over time to our needs—both change and evolve—and will engage with us differently on Day 1 than Day 300,” Béhar notes. As everyday products become embedded with intelligent technologies designers must consider the lifecycle of the object in a new way.

To help navigate this era of increasing complexity, Béhar introduced a new manifesto for good design:

1. Good design solves an important human problem.
2. Good design is context specific, it doesn’t have to follow historical cliches.
3. Good design enhances human ability without replacing the human.
4. Good design works for everyone, every day.
5. Good design is discreet.
6. Good design is a platform that grows with needs and opportunities.
7. Good design learns and predicts human behavior.
8. Good design brings about long-term relationships but not emotional dependency.
9. Good design accelerates the adoption of new ideas.
10. Good design removes complexity from life.

With human-centered design, Béhar presents the optimal vehicle for translating technology into discreet, useful, and innovative products. “[Designers] are about shaping experiences that truly can make a difference,” Béhar told A/D/O in an interview. “If we think about life-changing objects, context is going to dictate what they look like, what they feel like, what kind of engagement they have, and how they evolve with us.”

LinYee Yuan