Chandler Burr.

Scent 101: What You Can't See Can Thrill You.

At “Common Sense,” the second season of design programming A/D/O, Chandler Burr described how the medium of molecules (from rose oxide to cis-3-hexanol) is every bit as powerful as its bigger, more visible brethren. Journalist, curator and the first (and, as of yet, only) perfume critic for the New York Times, Burr presented the case that fragrances are actually more powerful than other stimuli — which we would recognize if only we could get over our visual cortex. Flanked by assistants handing out samples (not yet available to our web readers), he traced the intoxicating range and potent subtlety of scent design through its stages of development.